Founder & Principal

Chetna has 20+ years of experience in leading strategic efforts to enable accelerated growth for Fortune 100 clients across Financial Services, Healthcare, Technology, and Retail industries. She has also applied her expertise to organizations in the non-profit, education, and democracy reform sectors, working with C-level leaders both domestically and globally.

Chetna’s experience spans multi-year customer-centric transformation, efforts. She has managed large cross-functional teams to set the future state vision and delivers segmentation, customer journeys, brand positioning/architecture, media strategy, messaging strategy, new product launch and development, and personalization strategy.

Her work spans B2B and B2C, engaging a range of customer types including consumers, small business, financial advisors, healthcare professionals, and patients. She combines market research with large-scale data platforms to inform insights and leverages predictive modeling and creative resources to activate solutions at scale.

Previously Chetna was a Partner at Rosemark Capital, a private equity firm, investing in leading Marketing and Media Technology companies to accelerate enterprise value; SVP, North American lead for Business & Customer Strategy at SapientRazorfish (a Publicis Group company); SVP, Partner and East Coast Lead at Rosetta Consulting and was an early founding member of the firm. She also worked at First Manhattan Consulting Group.

Chetna is the author of two patents on segmentation and has written white papers on Customer Engagement and on Opioid Use Disorder. She holds a Master of Engineering and BS in Operations Research & Industrial Engineering from Cornell University. Chetna has also been a guest lecturer at Cornell, Princeton, University of Pennsylvania, and NYU.

Chetna lives in New York City with her husband and two daughters.