A full suite of strategic marketing solutions to meet the needs of any organization.
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Consumer Journey Map
Identify consumer insights, emotions, behaviors, influencers, and barriers at each stage of the journey, define key moments-that-matter which influence product consideration and retention, size and prioritize opportunities to drive optimal growth.
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Customer Segmentation
Develop a custom segmentation framework that identifies the unique set of needs, motivations, and behaviors that influences product selection, select most attractive target segment(s), deliver segment-tailored messaging, products, offers, and experiences to drive profitable brand growth.
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Portfolio Strategy
Strategic evaluation an organization’s product mix to determine optimal allocation of investment, prioritization, and opportunities to reduce or increase product mix based on the competitive environment and market trends
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Marketing Strategy & Transformation
Translate consumer and brand insights into action by driving impactful marketing integrated across a broad range of channels (including email, DM, mobile, display, search, media, call center, social, etc.) with our managed marketing services to drive acquisition, engagement, and retention of customers.
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Value Proposition & Positioning
Develop a unique and differentiated value proposition and positioning statement for your brand that resonates and attracts your most valuable target customers
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Assessments & Roadmaps
Assessments are based on a detailed understanding of the organization’s current state including pain points and gaps based on internal and external research and feedback. Roadmaps provide the plan for how to overcome the opportunities and become more relevant and competitive in the marketplace based on the organization’s goals and vision
Financial Services
Developed a segmentation framework to identify the most valuable customers, and mix of customers, to drive the acquisition strategy in order to increase AUM
Conducted organizational training and socialization of segment personas to help the organization transform from a product-centric to a customer-centric business
Developed relevant content, messaging, tools, and information to enable consumers make better financial decisions to improve their overall financial and portfolio strategy
Developed consumer journeys based to identify opportunities around products, services, and experiences to drive greater engagement and retention
Developed new and differentiated product concepts (credit cards) to be launched in market
Built advanced predictive models to identify segment membership and journey stage based on 1st party, 3rd party, and primary research.
Healthcare
Developed patient and physician segmentation frameworks to support sales and marketing efforts around new drug launches
Developed patient and physician journeys to identify opportunities to increase awareness, consideration and usage of a product / service
Developed market assessments to understand brand awareness and perceptions compared to the competition to inform strategic priorities
Identified insights on the impact COVID-19 has on the business identified opportunities to overcome challenges and pain points
Conducted research and co-authored a whitepaper on understanding Stigmas around Treating Patients with Opioid Use Disorder.
Evaluated investment decision to acquire a product into the brand portfolio and/or prioritization of investment and messaging strategy for products in a portfolio
Therapeutic areas: Immunology, Hematology, Metabolic / Heart, Mental Health, Pain Management, Aesthetics, Oncology, etc.
Audiences: Patients, Physicians, Specialty Pharmacists, Nurses, Procurement, Caregivers, Young Adults, etc.
Democracy Reform
Developed an investment assessment framework to evaluate and recommend organizations focused on democracy reform to potential investors
Evaluated the impact of GOTV investment in driving engagement around voting
Advised on research efforts launched to understand voter mindsets during the mid-term elections
Non-Profit
Identified key opportunities and challenges in overcoming opioid use disorder for a non-profit foundation committed to spend $15M to support these initiatives.
Additional experience in consumer technology, travel & leisure, food & restaurants, retail / fashion.
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“Chetna is a seasoned executive who provides strategic perspectives on complex client challenges. Her ability to understand customers and put them at the center enables her to develop deep insights and compelling data-driven journey maps across customer groups. Her breadth of experience across verticals and ability to easily work with executive teams makes her a trusted partner I know I can rely on!”
- Melissa Berger, EVP, Strategic Growth & Solutions, CRM & Loyalty Lead, Digitas